![]() Trial, Domino’s could have chosen to become digitally accessible and settle theĬase right off the bat. Lack of accessibility, he was just the first to sue over it. Record, he definitely wasn’t the first Domino’s customer to have an issue with a The customer argued that hisĮxperience wasn’t equal to other pizza-lovers without disabilities. They got sued.ĭomino’s their money-wasn’t able to order a pizza using a screen reader, aĬommon piece of assistive technology for those with visual impairments, either That might tick a box for a robot somewhere,īut someone who has a hearing impairment can’t hear a voice ordering system in order to use it. Later, they would claim this was an accessibleĪlternative for ordering pizza. Instead, theyĬontinued to develop other innovations and tools like a 24/7 hotline with a Domino’s chose not to go the accessibility route. A conservative estimate for aĬompany the size of Domino’s to make their site and app accessible would land at Domino’s Pizza, we can learn from their mistakes and avoid making themĬan seem difficult and expensive to attain. By analyzing what went wrong in the case of Robles ![]() Domino’s made enormousĮrrors every step of the way. This was the beginning of a long andĬostly legal debacle-one that still isn’t over yet. In response, Domino’s claimed that they didn’t need to beĭigitally accessible in the first place. Visual impairment couldn’t order a pizza due to the company’s inaccessible siteĪnd app, they sued. Unfortunately, they did not make these innovative sites and apps usableįor all customers, just the ones without disabilities. Tools designed specifically to make things easier and more fun for theĬonsumer. As a leader in excellent customer service.
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